Presenting: adequate marketing

Most people are well aware of my love for and rabid embrace of all things social media. I am the front most atom on the tip of the spear that is Web 2.0. As such, in response to the clamoring demands of the hordes of people desparate to keep in touch with me, the birth of this blog was made necessary, neigh inevitable. I was to pollute the blogosphere. Terror-stricken, on the eve of publishing my first post I knew the blog's title had to be as creative as the content. And at this junction of terror and need was adequate marketing.

adequate marketing is a viral advertising, guerrilla marketing, social media, branding, networking company so advanced it doesn't exist yet. At least not on Facebook. They are synergistic without being cloying. Their ROI regularly exceeds their I. For them, it's not the Big Idea that will be a Paradigm Shift, it's their Value Add that will be a Game Changer. As adequate marketing's principal Inga Johnson frequently says, to anyone, "We aim to break through the clutter with a people-centric focus on our core competencies. Our metrics are overwhelmingly positve in this regard."

The company is headquartered at the Hawthorne branch of Albina Press but conveniently maintains offices in most of the coffee shops in Portland. adquate marketing are rapily scaleable if not already engaged or otherwise distracted and usually are in demand just the right amount to impress but not to intimidate. Email is answered with timing that is just about right. Conferences and meetings are scheduled deliberately, without an air of urgency or a sense of leisure. Really, they are just about the right solution for most things but never the wrong choice for anything.

Once contacted, and once they got back to me, Inga made room in her remarkably open schedule to take on my assignment - name this blog.

I have to say they really took this assignment to the next level. Their effort and the resulting results are a sure-fire win-win. With plenty of inside the box thinking, and perhaps a conference call or two to make sure we were all on the same page, they had named this blog. All that's left is to attend the awards show and clap for those being recognized.

"To truly succeed in business today, companies require partners like adequate marketing. They set the standard for over-promising and under-delivering with enthusiasm. It's refreshing to get almost what you asked for, nothing less and certainly never more."

If there was any point of critique it would be only that Inga followed-up to make sure we were happy with their work. At the end of the day, it is what it is. Call or email. With adequate marketing you get free value.

I wonder what Eric is doing right now.